Creative that converts for health heroes
PACK'D, innovators in the frozen food industry, partnered with socialed to develop high-converting content for use across paid media channels. Our mission was to create engaging META ad creatives, with a particular emphasis on dynamic video content that resonates with the audience and drives action.
The core message of “fresh fruit delivered” was central to all our creative efforts. We highlighted key product benefits through a mix of text overlays and live-action shots, ensuring each piece began with a strong hook to capture attention, increase watch time, and boost click-through rates (CTR).
The result was a versatile collection of stills and eye-catching video assets designed to maximise conversions. We coupled our video content, with dynamic mixed media assets and striking product photography, used to retarget those who showed interest in the brand but hadn’t yet clicked through. Our product-centric creatives focussed on product benefit to increase conversions at the bottom of our funnel.
Our result was the highest performing campaign for PACK’D, generating a 9x ROAS and their highest trading month in history.
"socialed provides clarity and creativity at speed which is great for performance creative and UGC content creation."
Katy Hamblin, CMO @ PACK’D
