Social-first thinking for coffee changemakers
Solo Coffee partnered with socialed to elevate their brand presence and refine their unique tone of voice on social media. Our goal was clear: drive brand growth and connect with a larger, global audience through strategic, engaging and social-first content.
Our focus was on telling one consistent brand story through every piece of content, “Coffee in an Instant, But Instantly better”. Through a mix of high production value product content, inspiring recipe and brand building content, we brought SOLO closer than ever to their audience.
We developed a diffusion strategy for Instagram and TikTok, optimising content for each channel. Our use of TikTok was as a testing ground for our content strategy, allowing us to test hooks, text placement, audio selection and themes, to discern our winning pieces of content and optimise our strategy.
"It's rare to put full faith in a creative agency but socialed make it easy. Never-ending creativity & a pleasure to work with."
Theo Garcia, CBO @ SOLO
